Four of the Best Email Marketing Software Programs

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In today’s digital age, effective email marketing solutions have become more important than ever. The right email marketing campaign can completely transform any marketing effort and help companies of all types reach new and existing clients. However, email marketing campaigns can be difficult to manage on your own. This is why having an email marketing software campaign can be so helpful. Here are some of the best email marketing software programs available to business owners today.

MailChimp.com

MailChimp is the preferred email marketing system for more than 10 million people. According to the company, they send more than 600 million emails every day. MailChimp has a number of different data analysis and optimization features that can also be added to their email blasts, for customers who want a more in-depth email marketing initiative. This program costs $199 per month. The basic MailChimp program however is entirely free for users. The focus of the service has always primarily been email blasts, but these new features also help MailChimp become more of an all-in-one marketing tool.

ConstantContact.com

Constant Contact is perhaps one of the first major email marketing systems and has been known throughout the industry for years. As an innovator in the email marketing world, users can rely on an established, user-friendly solution that makes creating and sending out email marketing campaigns simple. ConstantContact has been in the business for more than 15 years and has more than 650,000 customers that use the system to stay in touch with their clients and contacts. The program also has a nationwide network of experts that offer in-person training classes for those looking to utilize this system to the best of their ability.

AWeber.com

AWeber.com offers both an online platform and mobile app system that makes email automation simple. Users can not only design and send out emails but track the open rate and click rate of each campaign that they send. The program also connects with other apps such as Facebook, WordPress and LeadPages. This low cost email marketing software also has a 30 day free trial period for those who want to test out the services. This is a low-cost solution for those who want basic email marketing and tracking services without some of the additional, more expensive online marketing tools.

InfusionSoft.com

InfusionSoft.com offers slightly more than just email marketing services and is currently helping more than 30,000 small businesses grow their sales efforts. The company offers an all-in-one sales and marketing system that is geared specifically for small businesses. With the program, users can organize their customers and prospects with CRM, start automatic social media and email marketing campaigns, sell online with e-commerce shopping carts, and more. The platform is perhaps the most robust, and expensive on the list, but it is one with a bevy of features for small business owners.

The right email marketing software program can be instrumental to your online marketing efforts and help your company reach new heights, all with an easy-to-manage solution that can make sending blast emails as easy as pressing a few buttons.

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