Smart Ways to Use Customer Feedback

When it comes to the always challenging task of owning and running your own business, it is important that you are always getting feedback from your customers as a way to improve your everyday practices. Customer feedback is so important, because after all, your customers are the reason you are able to stay in business and it is paramount to your success that you know what they are thinking and what they feel about your company. Technology has made it easier than ever to collect feedback from customers. No matter how you choose to collect customer feedback, having this information is only half the battle. You also need to know how to use this information in the best way possible. Here are some of the smartest ways to use customer feedback to your advantage.

Use the Feedback to Motivate Your Employees

So many business owners will collect customer feedback and keep it to themselves. However, one of the best thing that you can do is to use that feedback and share it with your employees. Use it to motivate them. Read them customer feedback on things that customers felt were positive as a way to motivate them to keep working hard. Make sure you emphasize how happy you are to receive this type of feedback from your customers. You can also use the negative feedback. Read it to your employees not as a way to admonish them for their actions but as a way to motivate them to do better next time and to improve in certain areas.

Use Feedback as Testimonials on Your Website

Customer testimonials are a great addition to any website as it lets other potential new customers know what to expect from visiting your establishment. You will be surprised by how much the average customer trusts the word of a positive review. Take your most positive customer reviews and feedback and use them as testimonials on your website, it is a great marketing tool to help you get people in the door. Be careful to copy down the feedback as it is and to only choose feedback that is not only positive but descriptive. Try to find feedback that uses stories or real customer’s names. Feedback that just says “it was great,” will not do a lot in terms of encouraging more customers to visit you.

Create Customer Loyalty by Rewarding Positive Feedback

There is nothing that is as important as creating customer loyalty, no matter what industry you are in. A loyal customer is a great customer and one that will not only come back again but refer others to visit your establishment as well. As a seasoned business owner, it is very important that you are always looking for new ways to build customer loyalty. The more loyal your customers are, the better off your business will be. Reward positive feedback in any way that you see fit, whether it is entering in customer names for a drawing, or offering incentives for those who leave feedback. No matter how you decide to reward them, this is a great way to build a more loyal customer base and to show your customers just how much you appreciate their input.

Keep these smart tips in mind next time you have customer feedback from your clientele. You may be surprised by just how far this feedback can go if you are willing to use it in a smart manner.