SEO, or search engine optimization, has become a very important part of today’s web-based world. If you want to learn about SEO, then there are a number of great blogs out there that can teach you the basics of SEO. With a general knowledge of search engine optimization, you can make sure that your website and your company is getting the attention of users across the world wide web.
What is SEO?
SEO (search engine optimization) is a tactic used to get a website to appear in search results pages. SEO impacts the visibility of a website in a search engine’s unpaid results. It is a common tactic used to get free traffic, without having to pay for advertisements. Basically, if you put certain keywords into the content of your site then you will get the attention of the search engine, and that search engine will put you in the top results of their search pages.
However, it is important to remember that these search engines are very sophisticated and use changing algorithms, so creating a website filled with keywords won’t get you a top spot on search result pages, instead it will probably get your site flagged as spam. You can use this tactic to promote both online companies, large corporations and local businesses. It all has to do with your keywords.
For example, if you are a chiropractor in Laurel, Maryland, you want to make sure that whenever someone types “chiropractor Laurel, MD” into a search bar, that your company’s website is the first one that appears in the results. Your site should have keywords that include your company name, the word “chiropractor” and “chiropractic” and your location, without overdoing it, so search engines like Google realize that this is a great place to send someone who is looking for a chiropractor in Laurel, MD.
How is SEO beneficial to your business?
To put it simply, SEO is great for any business who wants to attract customers. As a business owner, you want web users to be able to type a search into Google and then find your company, then you need to know about SEO. The more you focus on crafting a successful SEO campaign, the better your chances are of getting people to find and visit your website.
The Best SEO Blogs
One of the best ways to learn more about SEO and how to use SEO to boost your business, is to visit some of the different SEO blogs that are dedicated to teaching the basics of this marketing artform.
- Search Engine Land- Search Engine Land is a blog and news site that features daily stories related to the search engine industry. Here, visitors can learn about search marketing, Google AdWords, SEM, SEO and local search marketing trends.
- Backlinko- This blog focuses not only on SEO but on how to use backlinks. According to the site, they focus on helping people understand “next-level” SEO tactics and how to use backlinks. They also feature a number of SEO case studies as examples of how SEO and back linking works.
- Quick Sprout- This blog is focused on helping people create better content for their site so they can grow their audience and get more traffic. This blog features simple, yet effective tips for beginners who want to understand SEO and how it works.
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