Most entrepreneurs know that creating a strong brand image or identity is one of the most important components in creating and branding a company. However, for the many people who have and manage their own blogs, they may not realize how important it is to create the same type of brand image for their blog.
Blogging has become one of the most powerful communication tools in recent years. Bloggers have become their own unique type of entrepreneur, solidifying themselves as Internet celebrities and finding ways to earn a great deal of money in selling ad space. Put simply, being a successful blogger is a great way to earn a substantial income. So, how exactly do you find success in blogging? You develop a unique brand image for your blog.
This process can be more complicated than it sounds, but if you follow a few proven tips you can be on your way to developing a brand image that will solidify you as a professional and help you grow your company.
Think About Who You Really Are
When readers start following a blog, half of the reason they become dedicated supporters is because they want to know about the author. Knowing the author means knowing the brain behind the words (or photos). With this in mind, you need to be clear on who you are as a person and who you are presenting before you create your blog. The most successful bloggers have a clear image that they always stick to and it only helps solidify their blog’s brand.
Create a Clear Mission Statement
The most successful blogs are those that have a clear mission statement. Before you can brand your blog, you need to be crystal clear on what your blog is about and why it exists. You must know what your message is, what your focus is and why your blog is around. The clearer the mission statement, the clearer your brand identity will be.
Choose a Medium
Today, not all blogs are written. In fact some of the most successful blogs out there are video and photo blogs. Decide what medium you are going to use for your blog, and then use that as a springboard to determine the style, culture and feeling that you want to communicate to your followers. It will only help your message become more specific.
Know Your Audience and Why They Should Subscribe to Your Blog
Success in blogging is all about the type of attention that you get from your audience. In order to get the right amount of audience attention, you need to know who your audience is. Ask yourself these questions:
- How old are they?
- What do they like?
- Are they male/female/both?
- What are their hobbies?
- Do they have pets?
- Do they have children?
- What are their passions?
Having a clear idea of your target market of consumers will only help you create content and a brand identity that meets their interests.
Have a Clear Answer to the Question: What Makes Your Blog Unique?
If you want to have a successful blog that has its own unique brand, you must be able to answer the question: what makes your blog unique? Focus on creating a quick 15-30 second answer to this question so you can tell anyone who asks what makes your blog special. This is the foundation for your unique brand image and is something you should carefully craft so that you are always clear on your blog’s ‘X factor.’
Keep these simple tips in mind as you create a well-branded blog and see first-hand how success in blogging all comes back to the right branding strategy.