There are many companies today that consistently find themselves in need of new technologies that can help them grow their business and improve their day-to-day operations involved with marketing. For many companies, that new type of technology comes in the form of split testing software programs. If your company is in the market for one of these new software programs, then you may want to consider one of these three spilt testing programs.
Thorough testing, especially with the help of these programs can greatly increase a company’s ability to grow their web presence. Marketing is a science and a lot of successful marketing, especially on the web, all comes down to effective data analysis. This is why split-testing programs are so powerful. They make the very technical part of gathering data for marketing purposes much easier for business owners.
Optimizely.com
Optimizely is a firm that specializes in creating customer-experience optimization programs for a variety of different organizations. The program specializes in offering businesses with the opportunity to conduct A/B testing, enables personalization and it gives uses the content that they need to make data-driven decisions.
Most importantly, this program is great for business owners who have never tried split testing before. Plus, the plans for this software effort start at just $17, making it an affordable solution for business owners who want a more cost-effective entry solution into this market.
VWO.com
VWO, or Visual Website Optimizer, is a split testing software suite that has become very popular over the last few years. The program has a monthly subscription rate that starts at $49 per month. The program has seven different testing options including A/B testing, multivariate testing, split URL testing, targeting, usability testing, conversion tracking, and heatmap and clicks. The program is very feature-rich and has different options available at different price points, meaning whether you are a beginner or professional-grade tester, there are options available to meet your needs.
Convert.com
Users interested in Convert’s software program can start a free trial in order to find out if the program is right for them. This platform allows for unlimited users and lets people conduct unlimited projects. This user-friendly software program also offers users with seamless Google Analytics integration for those who already use Google Analytics. Overall, this split testing tool is designed to deliver quick test results and even auto-pilot modes for business owners who aren’t interested in putting a lot of leg work into gathering data for this marketing effort.
While there are several different programs available in today’s market, these are three of the most popular solutions available for those who are interested in powerful, yet user-friendly split-test solutions.
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